Abstract：As more apparel manufacturing moves to Africa, the demand for RFID tags will continue to grow, and NexGen’s new facility fits into this market trend.
Key words：RFID
Under the background of global economic integration, multinational enterprises have turned their attention to emerging markets full of potential. NexGen, a well-known packaging solutions provider, recently opened a new factory in Nairobi, Kenya, marking a further increase in the company’s investment in the African market and is expected to promote the rapid development of the African textile industry.
Close to the market, to meet the needs of African customers
With the continuous growth of the African economy and the improvement of consumer purchasing power, the African market has an increasing demand for high-quality and efficient packaging and labeling. Nexans Packaging is keen to capture this market trend, by opening a factory in Nairobi, to achieve a zero-distance contact with the African market. This not only helps the company respond more quickly to customer needs, but also effectively reduces logistics costs and improves market competitiveness.
Jim Welch, CEO of the company, said: “This facility will fill a gap in local label production and supply products to the growing number of manufacturing sites in Africa. We believe Nexon Packaging will play an even more important role as the textile industry in Africa rises.”
Provide a full range of services to help the African textile industry upgrade
Nexans Packaging’s new 50,000 square foot facility in Nairobi, located in the Athi River Export Processing Zone, is a full-service facility. There are not only RFID tag printing and coding equipment, but also professional packaging and distribution team, which can provide customers with one-stop service from label design, production to distribution.
As an important tool of modern supply chain management, RFID tags have been widely used in the field of clothing, footwear and consumer goods manufacturing. RFID tags provided by Nexans Packaging can not only help manufacturers achieve accurate product tracking and management, but also improve the shopping experience of consumers. As more apparel manufacturers move production to Africa, the demand for RFID tags will continue to grow. By establishing a production base in Nairobi, Nexans Packaging is expected to meet this demand and promote the upgrading and development of the textile industry in Africa.
Address supply chain challenges to ensure stable supply
In recent years, the global supply chain has faced a number of challenges, including issues related to the Red Sea passage. These issues not only increase shipping times and costs, but can also lead to supply chain disruptions and cargo delays. By establishing a manufacturing base in Nairobi, Nexans Packaging can effectively address these challenges and ensure a stable and reliable supply of packaging and labels to customers in Africa.
“If you produce clothing in Nairobi or Cairo, for example, they no longer have to wait for packaging from China,” Welch noted. This can greatly reduce production time and improve production efficiency.” In addition, localized production can reduce dependence on external supply chains and improve supply chain resilience and security.
Looking to the future, we will continue to expand investment in Africa
Nexans Packaging’s new factory in Nairobi is just the first step in its presence in the African market. “We plan to continue to expand our investments in Africa over the next few years, including increasing production capacity, adding product lines and expanding our service offerings,” Mr Welch said. He predicted that as the African textile industry continues to grow, Nexans packaging market share in Africa will continue to grow. In addition, Nexans Packaging will also strengthen cooperation and exchanges with local enterprises in Africa to jointly promote the prosperity and development of the African textile industry. “We are confident that through our efforts and the support of our partners, Africa will become one of the important forces in the global textile industry,” Mr Welch said.
The opening of NexGen’s Nairobi facility is an important step in its strategic footprint in Africa and will provide a strong boost to its business growth in Africa and globally. This will not only strengthen its market position in Africa, but also create more local job opportunities. As more apparel manufacturing moves to Africa, the demand for RFID tags will continue to grow, and NexGen’s new facility fits into this market trend.
Post time: May-20-2024