Abstact: In the fast-paced modern society, consumers are increasingly demanding the safety, freshness and quality of food and beverages. As a leading enterprise in the domestic beer industry, Tsingtao Beer Co., Ltd. has always been at the forefront of industry innovation, actively exploring the path of digital transformation, and strive to bring safer and better drinking experience to consumers. Recently, Tsingtao Beer introduced RFID (radio frequency identification) technology and successfully realized the intelligent traceability system of “one barrel, one yard” of fresh beer, which not only improves the transparency and efficiency of the supply chain, but also unlocks the “perception password” for consumers, making every drop of beer story accessible.
Keyword:rfid technology
RFID: The bridge between the keg and the consumer
RFID technology, as a mature automatic identification technology, realizes automatic identification and data exchange of objects through radio wave signals. Qingdao Beer has implanted RFID electronic retail tags in fresh beer barrels, and each tag contains a unique code, which is equivalent to assigning an exclusive “ID card” to each barrel of beer.
“One bucket, one yard” : the core of intelligent traceability system
Tsingtao Beer’s “one barrel, one yard” intelligent traceability system, relying on the powerful function of RFID technology, runs through the whole process of fresh beer from production, transportation to terminal consumption. To be specific:
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At the end of the production line, the RFID tag along with the wine barrel to complete the filling, capping and other processes, the system then records the basic information of the product, such as production date, batch number, alcohol concentration and so on.
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During transportation, RFID readers equipped with logistics vehicles can read the keg label in real time, automatically update the location information, and monitor the temperature conditions to ensure the safety of fresh beer throughout the distribution chain.
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After arriving at the sales outlet, the staff scans the RFID tag again, which can be quickly stored and synchronized with the data of the online sales platform to facilitate customers to query the product details online.
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Finally reach the hands of consumers, just by scanning the two-dimensional code or NFC label on the barrel through the mobile APP, you can easily view all the historical trajectory of the barrel of beer, including raw material procurement, production process, quality inspection report, logistics information and a series of detailed information, truly achieve “the source can be traced, the destination can be traced, and the responsibility can be investigated”.
Safe, fresh and interactive: The consumer experience is upgraded
The establishment of the “one barrel, one yard” intelligent traceability system has brought multiple benefits to Tsingtao Beer, especially in the following aspects:
Enhance food safety awareness
Through open and transparent traceability information, consumers can intuitively understand the real source and production process of the beer they drink, effectively boosting market confidence.
Ensure product freshness
Through open and transparent traceability information, consumers can intuitively understand the real source and production process of the beer they drink, effectively boosting market confidence.
Ensure product freshness
The application of RFID technology ensures the best preservation conditions of fresh beer in transit, extends the warranty period, and retains the original flavor of beer to the greatest extent.
Enhance consumption experience
The design of the digital interactive interface allows consumers to enjoy delicious food while also feeling the heart and story of the brand, enhancing the emotional resonance and brand stickiness.
Looking to the future: Technology is leading the beer industry
This innovative attempt by Tsingtao Beer has undoubtedly set a benchmark for the entire beer industry, demonstrating the huge potential of digital technology in improving supply chain management and optimizing consumer service. In the future, with the integration and application of new technologies such as the Internet of Things, big data, and cloud computing, beer manufacturing and sales will further realize intelligent and personalized customization, creating more surprises for consumers. Under the trend of deep integration of technology and traditional industries, Tsingtao Beer is interpreting the youthful vitality and future orientation of “century-old store” with practical actions, leading the beer industry to a more intelligent, healthy and sustainable development.
Post time: Sep-30-2024