Abstract: According to the traceability and anti-counterfeiting needs of the clothing brand, the encrypted RFID/NFC chip will be bound to the product at the production stage with the identity ID as well as physical binding, and record the data of each key node in the process of the whole life cycle of this product.
Recently, the Paris Olympics are in full swing, this global attention to the sporting event, is expected to attract about 15 million visitors. As the fashion capital of Paris, the “Olympic effect” will not only bring great opportunities for fashion brands, but also be very tempting for counterfeit product merchants. Aware of this potential risk, the organisers of the Paris Olympics and the International Olympic Committee (IOC) have joined UNIFAB, the French association for the protection of intellectual property rights, in 2023. In a recent crackdown on counterfeiting, the French police raided 11 shops selling counterfeit fashion and footwear in Saint-Ouen, a well-known flea market close to the Stade de France, and confiscated 63,000 counterfeit products, including fake Louis Vuitton and Louis Vuitton. They confiscated 63,000 counterfeit products, including fake Louis Vuitton and Nike brands.
Counterfeit fashion is a “big business” for lawbreakers. The European Union Intellectual Property Office (EUIPO) estimates that French companies will lose an average of €1.7bn ($1.83bn) a year in sales between 2018 and 2021 from counterfeit branded clothing alone.
RFID anti-counterfeiting solutions for the apparel industry RFID, as an automatic identification technology with high efficiency, accuracy and real-time characteristics, has been widely used in the apparel and luggage industry, such as woven mark RFID tags, coated paper RFID tags, PPS laundry tags, silicone washing RFID tags, tie-down RFID tags, and other material classifications, and all have mature products.
▲Uniqlo hangtags Copperplate RFID tags
▲Woven Marks RFID Tags
▲Tied RFID Tags
According to the traceability and anti-counterfeiting needs of the clothing brand, the encrypted RFID/NFC chip will be bound to the product at the production stage with the identity ID as well as physical binding, and the data of each key node will be recorded during the whole life cycle of the product. After purchasing a product, consumers can quickly and accurately check the authenticity of the product with a touch of a mobile phone with near-field communication (NFC) function.
For the product return link, the brand side can scan the chip to verify the goods when dealing with the return of goods, access to the sales information of the goods, you can quickly complete the return of goods, improve efficiency, and effectively avoid the return of counterfeit goods.
For clothing inventory link, the use of RFID reading equipment to achieve rapid inventory of goods in stock and efficient handover, greatly enhancing operational efficiency and inventory speed, the accuracy of inventory data mastery. Shop management can automatically analyse the reader to read the tag, to understand a type, a colour, the actual number of a model of clothing, so as to ensure that the balance of inventory, timely replenishment, to avoid a clothing shop out of stock or out of size phenomenon, to ensure that the normal needs of customers.
In addition, for consumers to try on clothes link, RFID reading equipment with the background system, can easily count the number of trials of clothing and the purchase rate, data analysis to facilitate business adjustment of product strategy and plan.
Post time: Aug-19-2024
