The general market sales model in the jewelry industry is chain stores or counters, and there are various problems in these stores or counters:
- Due to the small size and high value during store sales, jewelry items are easy to replace and lose;
- During the sales display process, if the salesperson is in a state of being crowded or fatigued or distracted, due to the uncertainty of jewelry, it is easy to cause disputes with customers during sales and affect the brand image;
- The jewelry store adopts the traditional manual inventory method, which is extremely inefficient;
4. Jewelry is a high value-added product, it is easy to be replaced by insiders, and it is impossible to distinguish the authenticity from the fake, resulting in great losses.
Functional advantages of RFID in jewelry retail management
1. Jewelry product safety
Because the RFID jewelry tag has a unique ID code, it can identify and track the bound jewelry. The label is bound to the jewelry, which means that the jewelry has its own ID card, which cannot be changed or forged, and has a good anti-counterfeiting effect.
2. Jewelry inventory
Batch reading greatly speeds up the inventory of jewelry and improves the efficiency of store operations. For example, the inventory counting time for 6,000 pieces of jewelry was reduced from 4 working days to 0.5 working days.
3. Store smart displays
The smart display cabinet can automatically display the detailed attributes of consumer jewelry, such as style, origin, designer, weight, material, purity, grade and other information.
4. Store sales security
When the customer’s unpurchased goods are brought to the entrance and exit, the sensing area of the RFID carpet antenna is installed on the ground, and the RFID system immediately sends out an audible and visual alarm to remind the customer that the jewelry product has not been purchased.
5. Intelligent sales management, deep data mining
Through the smart display cabinet, the number of jewelry in the store window can be automatically identified, the frequency of customers picking jewelry, which style is more popular, and the style purchased by VIP customers. When the RFID jewelry tag is purchased and bound from the source, it can be used for the real-time pickup and capture function of the system antenna, reader and base station.
6. Enhance brand image, improve customer experience and increase sales opportunities
FOCUS RFID focuses on the development and production of RFID tags and can provide customers with various RFID jewelry tags. Including disposable sticker labels, reusable hang tags and plastic hard jewelry labels, they can meet a variety of application requirements.
7. Disposable Self Adhesive Jewelry Labels
It is easy to use, can print product information and prices, and can replace existing conventional price tags with low cost.
8. Reusable PVC Hang Tag Jewelry Tags
Lightweight, reusable, printable product and price information.
9. Plastic sealed hard jewelry tags
Durable, reusable and stable performance.
Post time: Jul-14-2023